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9 апр

Российский fashion-ритейл в 2024 году. Тренды, вызовы, прогнозы

На сегодняшний день уже можно с уверенностью сказать, что российский fashion-ритейл переживает полноценный ренессанс. Так, по данным Национального рекламного альянса, 43% покупателей регулярно приобретают одежду и обувь местных брендов. При этом 70% россиян целенаправленно покупают товары отечественного производства, а у 73% пользователей уже…

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