#Александр_остервальдер

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Маркетинг

Garage Eight

13.04.2023

Думаете, у вас нет бренда?

Эта статья про брендинг для СЕО, продакт- и бренд- менеджеров, которым нужна относительно простая и понятная схема, объясняющая, как связаны рынок, продукт и бренд; что такое Jobs To Be Done и какой потрясающий результат могут дать эти исследования; с чего начать работу с брендом и что именно нужно делать; как подружить продакт- и бренд-менеджмент.

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