#Анализ_бизнеса

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Маркетинг

Александр Тимошин

24.11.2020

SWOT-анализ - почему Угрозы выявляются легче, чем Возможности?

В одной из статей я описал тонкости проведения SWOT, как полезного инструмента для стратегической диагностики компании.
Опыт использование этого инструмента в разных проектах при анализе внешней среды показал, что легче описываются Угрозы.
Трудности возникают с формулированием Возможностей.

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