#Дмитрий_богданов

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Маркетинг

Неравнодушный Коммуникатор

8.07.2021

«Глобальная цель: сделать так, чтобы человек посмотрел то, что ему не должно быть интересно»

Сегодня люди ответственно подходят к выбору потребляемого контента, исключая, в первую очередь, рекламу из своего окружения. Маркетологи разработали множество нативных форматов, один из которых ещё не так популярен в России. Зачем бренды снимают свои «документалки» — рассказывает Дмитрий Богданов из агентства «Ривелти».

Дмитрий Богданов Генпродюсер и режиссёр Агентства неравнодушных коммуникаций «Ривелти»

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