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Почему реклама не работает и зачем бизнесу реферальные программы лояльности

Почему люди больше доверяют рекомендациям друзей или семьи, чем рекламе? Как программы «приведи друга» могут увеличить выручку, а ваши клиенты будут рекомендовать ваш продукт?

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