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19.12.2023

Кризис новостной повестки: где и как PR-специалисту искать позитивные инфоповоды

По статистике СКАНа, за последние 10 лет количество публикаций по рисковым темам выросло более, чем в 3 раза, и общее информационное поле стало заметно менее позитивным. Для того, чтобы не терять связь с аудиторией, PR-специалистам особенно важно самостоятельно создавать уместную нейтрально-позитивную повестку. Как именно это делать —…

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