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29 дек 2021 29.12.2021

Маркетинг

29.11.2021

Как настроить сквозную аналитику для онлайн-кинотеатра — кейс Okko

О том, как настроить сквозную аналитику в обычном ecommerce-проекте с AIDA воронкой, написано большое количество кейсов. Многие бизнесы знают, как это делать, и не испытывают проблем с настройкой. Сложности возникают, когда есть сложная и неочевидная воронка продаж, много типов конверсии и целевых действий.

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