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Илья Иванов

1 дек 2022 1.12.2022

Маркетинг

First Data

1.12.2022

Бренд лифт умер. Да здравствует бренд лифт! Часть 2

В первой части материала мы рассказали о том, что такое Brand Lift, как проводится исследование и какие механики предлагают различные площадки. Подробности в публикации по ссылке. Как и обещали, в этом материале расскажем о кейсе команды First Data с использованием собственного кастомизированного Brand Lift.

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