Запись в блоге New Media на vc.ru

{"id":13891,"url":"\/distributions\/13891\/click?bit=1&hash=4696f383c2c7a9ad3cf63ea80f95fbdb2c941c9d00a088af8319336cd52f7004","title":"Ozon \u043d\u0430\u043f\u0438\u0441\u0430\u043b \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u044e \u043e \u0442\u043e\u043c, \u043a\u0430\u043a \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u043d\u0430 Ozon","buttonText":"\u0414\u0430 \u043d\u0443!","imageUuid":"f6c199c9-f72d-52bc-a539-75fc9e2f6f21","isPaidAndBannersEnabled":false}

8 фев в 17:36 8 фев

ЭКСКЛЮЗИВ

4 просмотров

Динамика изменения среднесуточного охвата соцсетей/соцмедиа, млн чел

Январь 2023:

1 ВК - 52.9 млн (+1.1% к декабрю)

2 YouTube - 50.3 млн (+2.0%)

3 Telegram - 48.7 млн (+3.0%)

4 TikTok - 31.9 млн (+2.2%)

5 Дзен - 23.6 млн (+6.3%)

6 OK - 21.9 млн (+5.3%)

7 Instagram* - 7.7 млн (+0.0%)

8 Facebook* - 1.9 млн (+0.0%)

9 Rutube - 1.2 млн (+0.0%)

- ВК, Telegram, Дзен, OK показали в январе'23 рекордную аудиторию

- Telegram все ближе подбирается к YouTube

Январь’23 vs январь’22:

📈 Telegram (+95%), VK (+15%), YouTube (+11%), OK (+6%), TikTok (+1%)

📉Facebook* (-79%), Instagram* (-80%)

* Соцсети запрещены в РФ.

** Данные с учетом VPN.

Источник: New Media по данным Mediascope, desktop+mobile, Вся Россия, 12+

0

Комментарии

Написать комментарий...

Читать все 0 комментариев

[{"id":1,"label":"Header, 100%x250: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"ezfl"}},"distribution":"top-desktop"},{"id":2,"label":"Header, 1200x400\/600: M","provider":"adfox","adaptive":["phone"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"ezfn"}},"distribution":"top-mobile"},{"id":4,"label":"Article Branding top","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"cfovx","p2":"glug"}}},{"id":5,"label":"300x600: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"ezfk"}},"distribution":"right-sidebar"},{"id":6,"label":"Above the Comments: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"h","ps":"bugf","p2":"ffyh"}},"distribution":"before-comments-desktop"},{"id":7,"label":"Above the Comments: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"bwkpg","p2":"fjxb"}},"distribution":"before-comments-mobile"},{"id":12,"label":"Topbar button: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"bscsh","p2":"fdhx"}}},{"id":13,"label":"In Article: M","provider":"adfox","adaptive":["phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"h","ps":"bugf","p2":"flvn"}}},{"id":15,"label":"In-Feed Teaser: DM","provider":"adfox","adaptive":["desktop","tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"byudx","p2":"ftjf"}}},{"id":16,"label":"Topbar button: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"byzqf","p2":"ftwx"}}},{"id":17,"label":"Stratum: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"fzvb"}}},{"id":18,"label":"Stratum: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"fzvc"}}},{"id":19,"label":"Under the News Teaser: DM","provider":"adfox","adaptive":["desktop","tablet","phone"],"adfox_method":"createAdaptive","auto_reload":true,"adfox":{"ownerId":228129,"params":{"p1":"cbltd","p2":"gazs"}}},{"id":20,"label":"Leftbar button: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"p1":"cgxmr","p2":"gnwc"}}},{"id":21,"label":"Header Microteaser: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"gtjk"}}},{"id":23,"label":"In Article: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"hiig"}}},{"id":26,"label":"For test: D","provider":"adfox","adaptive":["desktop"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"icbj"}}},{"id":27,"label":"For test: M","provider":"adfox","adaptive":["tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"icbn"}}},{"id":28,"label":"For test: DM","provider":"adfox","adaptive":["desktop","tablet","phone"],"adfox_method":"createAdaptive","adfox":{"ownerId":228129,"params":{"pp":"g","ps":"bugf","p2":"icbo"}}}]

null