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Olga Kim Neroda

27 окт 2020 27.10.2020

Маркетинг

Mr. K

27.10.2020

Как оценить эффективность рекламы, когда аналитика больше не работает

Кросс-девайс, кросс-браузер, режим «инкогнито» и ITP уничтожили возможность точного отслеживания пользователей. Попытки «склеить» сложный путь клиента к покупке между разными сессиями становятся все более тщетными.

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