Софья Пожарская

11 дек 2023 11.12.2023

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Евгений Вольнов

11.12.2023

«‎Теория оптимального отличия» и как она может помочь создавать успешные стартапы

Теорию оптимального отличия (Optimal Distinctiveness Theory) в 1991 году предложила известный американский социальный психолог, Мэрилин Брюэр. За последние тридцать лет эта концепция получила множество расширений и переосмыслений. В социологии, институциональной теории, менеджменте и инновациях. А также в теории конкуренции и category design. И…

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