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11 июл 2022 11.07.2022

Маркетинг

ICU

11.07.2022

Что такое коммуникационная стратегия: просто о сложном

Слишком маленький доход? Онлайн-дискаунтеры отбирают клиентов? Реклама больше не работает? Искать причины извне — распространенная ошибка многих владельцев бизнеса и маркетологов. Коммуникационная стратегия адаптирует коммуникацию компании к внешним изменениям и помогает пережить кризис с меньшими потерями.

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