Илья Музыка — Блог на vc.ru

{"header":{"subsiteData":{"id":355437,"uri":"","name":"\u0418\u043b\u044c\u044f \u041c\u0443\u0437\u044b\u043a\u0430","karma":60,"subscribers":{"count":10,"url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/details\/subscribers"},"isVerified":false,"isPlus":true,"isPlusHidden":false,"isMe":false,"isUser":true,"hasBadge":true,"hasVideoAvatar":false,"badge":{"size":"large","type":"plus","uuid":"1ee4281e-b189-6840-aca8-c2b27ffffb1a","url":"https:\/\/vc.ru\/subsiteBadge\/1ee4281e-b189-6840-aca8-c2b27ffffb1a"}},"regardCpuPosition":0,"regardGpuState":false,"hasAccess":false,"stats":[{"icon":"ui_egg","label":"\u041d\u0430 \u043f\u0440\u043e\u0435\u043a\u0442\u0435 \u0441 2 \u0441\u0435\u043d 2019"}],"cover":"","coverVideoUrl":"","coverPositionY":0,"avatar":"8680fc68-7e7c-6fb4-1bf6-bc29ab01fb4c","avatarSize":[200,200],"description":"\u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Q-leads.","tabs":[{"url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries","label":"\u0421\u0442\u0430\u0442\u044c\u0438","analytics":"Articles","minCount":0,"isActive":true},{"url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/comments","label":"\u041a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u0438","analytics":"Comments","minCount":0,"isActive":false},{"url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/details","label":"\u041f\u043e\u0434\u0440\u043e\u0431\u043d\u0435\u0435","minCount":0,"analytics":"Details","isActive":false,"counter":0}],"isAvatarChangeAvailable":false,"isCoverChangeAvailable":false,"isDescriptionChangeAvailable":false,"detailsUrl":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/details","achievements":[]},"hasCustomCss":false,"hasCustomHtml":false,"actions":{"subscribe":{"id":355437,"isSubscribed":false,"isNotificationsEnabled":false}},"etcControls":null}

{
            "config": {"baseUrl":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries","active":"new","items":[],"filters":[{"label":"\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0435","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries\/popular","isActive":false,"children":[{"label":"\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0435","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries","isActive":false},{"label":"\u0417\u0430 \u0434\u0435\u043d\u044c","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries\/top\/day","isActive":false},{"label":"\u0417\u0430 \u043d\u0435\u0434\u0435\u043b\u044e","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries\/top\/week","isActive":false},{"label":"\u0417\u0430 \u043c\u0435\u0441\u044f\u0446","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries\/top\/month","isActive":false},{"label":"\u0417\u0430 \u0433\u043e\u0434","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries\/top\/year","isActive":false},{"label":"\u0417\u0430 \u0432\u0441\u0435 \u0432\u0440\u0435\u043c\u044f","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries\/top\/all","isActive":false}]},{"label":"\u0421\u0432\u0435\u0436\u0435\u0435","url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/entries\/new","isActive":true}],"tags":[]}        }

Маркетинг

Илья Музыка

16.08.2022

Кейс Яндекс.Директ. Выручка - 1 363 000 000 руб. (один миллиард триста шестьдесят три миллиона рублей)

При бюджете на Яндекс.Директ в 52 000 000 руб.

Оптимизация трафика по трём этапам воронки.

107 показов

1.7K открытий

Маркетинг

Илья Музыка

21.06.2022

От слова к делу: как внедрить сквозную аналитику в свой бизнес?

В прошлой статье:

87 показов

297 открытий

Маркетинг

Илья Музыка

15.06.2022

Сквозная аналитика. Что это? Для чего она нужна? Особенно в кризисное время

Объясняю всё на простых примерах.

77 показов

391 открытие

Маркетинг

Илья Музыка

21.02.2022

Кейс «Яндекс.Директа». Улучшение результата в 8 раз по сравнению со штатным маркетологом

Прибыль 10 000 000 руб. за 2,5 месяца.

58 показов

1.2K открытий

Маркетинг

Илья Музыка

9.09.2019

Кейс производителя ремонтных шипов: снижение цены лиды в 4,5 раза. Полная оцифровка источников трафика

Интуитивная аналитика или аналитика «по ощущениям» - очень популярный вид самообмана случается, что собственник изучает отчёты по рекламным охватам, оценивает объявления по CTR. Решение, в какой рекламный канал выкладывать деньги, он принимает на основе кликабельности объявлений.

19 показов

593 открытия

{"id":355437,"url":"https:\/\/vc.ru\/u\/355437-ilya-muzyka","name":"\u0418\u043b\u044c\u044f \u041c\u0443\u0437\u044b\u043a\u0430","loginedUserId":0,"isMe":false,"description":"\u041e\u0441\u043d\u043e\u0432\u0430\u0442\u0435\u043b\u044c \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u0430 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b Q-leads.","subscribers":{"items":[{"image":"https:\/\/leonardo.osnova.io\/97cfb487-b820-53fe-b94d-75b097f8f00c\/","url":"https:\/\/vc.ru\/u\/1444108-andrey-gryaznov","label":null,"id":1444108,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/6a4a5172-0def-5969-ba59-13586b90109e\/","url":"https:\/\/vc.ru\/u\/1012429-konstantin-antipin","label":null,"id":1012429,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/3ae90d94-d456-71bf-fa60-01b6e7d96ec9\/","url":"https:\/\/vc.ru\/u\/346921-sergey-koshelev","label":null,"id":346921,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/7bf3212d-38c1-539d-861d-fbc5efc8d522\/","url":"https:\/\/vc.ru\/u\/1175027-dima-dzyadevich","label":null,"id":1175027,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/ff9e46ee-ff64-5b27-88bd-4014b4f6a760\/","url":"https:\/\/vc.ru\/u\/1715397-aleksandr-gurov","label":null,"id":1715397,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/5bb384a2-72d1-52e4-bb18-209eae4c0e27\/","url":"https:\/\/vc.ru\/u\/1066715-veronika-gabidullina","label":null,"id":1066715,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/3de196be-54d6-52b9-a530-b0c6d61c0c3d\/","url":"https:\/\/vc.ru\/u\/1426529-derrik-staill","label":null,"id":1426529,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/89959272-c128-5ab6-8e4d-1c45854e4418\/","url":"https:\/\/vc.ru\/u\/961939-aleksey-krasheninnikov","label":null,"id":961939,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/d5ef5a56-8390-59b8-b522-afba8b913c5b\/","url":"https:\/\/vc.ru\/u\/1428867-anastasiya-resnyanskaya","label":null,"id":1428867,"isSubscribed":false},{"image":"https:\/\/leonardo.osnova.io\/aba81a5a-78ce-510a-b13d-c5fc7d0dc5e3\/","url":"https:\/\/vc.ru\/u\/1036878-dmitriy-vidonov","label":null,"id":1036878,"isSubscribed":false}],"lastId":0,"lastSortingValue":0},"subscriptions":{"items":[{"label":"vc.ru","image":"https:\/\/leonardo.osnova.io\/a5e6e222-4b24-0aec-6bba-923afa28ca46\/","url":"https:\/\/vc.ru\/team","id":199582,"isSubscribed":false},{"label":"\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433","image":"https:\/\/leonardo.osnova.io\/d66009fe-9bf0-52da-bdbf-4c758eba39e7\/","url":"https:\/\/vc.ru\/marketing","id":199113,"isSubscribed":false},{"label":"\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u0440 \u0413\u0443\u0440\u043e\u0432","image":"https:\/\/leonardo.osnova.io\/ff9e46ee-ff64-5b27-88bd-4014b4f6a760\/","url":"https:\/\/vc.ru\/u\/1715397-aleksandr-gurov","id":1715397,"isSubscribed":false},{"label":"\u041f\u0440\u043e\u043c\u043e","image":"https:\/\/leonardo.osnova.io\/4d89df83-ee5a-978e-ee5d-c3f328694c99\/","url":"https:\/\/vc.ru\/promo","id":199134,"isSubscribed":false},{"label":"\u041c\u043d\u0435\u043d\u0438\u044f","image":"https:\/\/leonardo.osnova.io\/2087be84-2a57-5815-b95c-163b2ad0c3db\/","url":"https:\/\/vc.ru\/opinions","id":645869,"isSubscribed":false}],"page":null,"count":5},"rules":"","contacts":[],"counters":{"subscribers":10,"subscriptions":5},"dummy":{"subscribers":"\u0423 \u0431\u043b\u043e\u0433\u0430 \u0435\u0449\u0451 \u043d\u0435\u0442 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432"},"detailsTabBaseUri":"https:\/\/vc.ru\/u\/355437-ilya-muzyka\/details"}