Алёна Грошева — Блог на vc.ru

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Алёна Грошева сделал репост

Алёна Грошева

17.04.2021

Cause Related Marketing: как влияют на поведение потребителя призывы творить добро?

Все началось еще в 1902 году, когда один из производителей сладостей в Нью-Йорке сумел увеличить продажи, всего лишь заявив покупателям о том, что пожертвует процент с каждой реализованной плитки шоколада местному детскому дому (Gupta&Pirsch, 2006). Затем, примерно через 50 лет, американский бизнесмен Уолли Амос повторил успех предшественника,…

Алёна Грошева

17.04.2021

Cause Related Marketing: как влияют на поведение потребителя призывы творить добро?

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