Alexander Sibrikov — Блог на vc.ru

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Маркетинг

Alexander Sibrikov

6.11.2022

Рекомендательные системы на 641 миллиард долларов

На рекомендованные товары приходится 35% выручки Amazon.
В Netflix 75% просмотров видео благодаря рекомендациям.
87% руководителей назвали Customer experience главным двигателем роста.
Ожидается, что в 2022 году глобальные расходы на технологии Customer experience достигнут 641 миллиарда долларов.

Винсент Вега недоумевает, куда подевался консультант.

Alexander Sibrikov

25.10.2022

Персонализация для бедных или как с помощью Firebase увеличить рекламный доход на 8%

Рассказ пойдет про бесплатный и крутой инструмент для персонализации Firebase Remote Config Personalization, который обделен вниманием, а зря!

Морфеус намекает, что игнорировать персонализацию в продукте становится все сложнее.

Маркетинг

Alexander Sibrikov

20.10.2022

Персонализация vs А/Б тестирование. Топ 5 вариантов применения

Разберем особенности применения каждого из инструментов оптимизации в зависимости от постановки задачи и ожидаемого результата.

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