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Виктория Леонидовна

2 авг 2021 2.08.2021

Маркетинг

Алексей Гряцких

21.06.2021

"Цепочки создания ценности в B2B" - краткий разбор исследования B2B Online, SAP и WBR Insights

Не так давно SAP поделился потенциальной полезняшкой в виде перевода американского исследования от B2B Online и WBR Insights про последние тенденции в продажах и маркетинге в сегменте B2B. Ну и естественно, стало интересно что там, "как там у них", и имеют результаты исследования отношение к жизни, особенно к российской.

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