Борис Преображенский

31 янв 2022 31.01.2022

Цифровизация McDonald's

В гостях Андрей Байков, Chief Digital Transformation Officer, McDonald's. Поговорили о цифровизации McDonald's, реализуемых проектах и их результатах, мобильном приложении, программе лояльности, подписке на кофе, персонализации и автоматизации, решениях для back-office, Макдоставке, том, как выбираются и оцениваются перспективные проекты, о цифровой трансформации, компетенциях CDTO и многом другом.

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