There are millions of blogs available for readers and a lack of existing research on the interactions occurring through the comment-based dialogue between bloggers and their readers. This study examines the comments from 14 blog posts from a well-established lifestyle blog, which yielded 640 unique comments, 25 emergent themes, and three categories for thematic analysis. An inductive approach was used to identify the emergent themes from the blog comments. The results of the study suggest interactions are occurring primarily between the blogger and their readers, with minimal reader-to-reader interaction taking place.
There are millions of blogs available for readers and a lack of existing research
on the interactions occurring through the comment-based dialogue between
bloggers and their readers. This study examines the comments from 14 blog posts
from a well-established lifestyle blog, which yielded 640 unique comments, 25
emergent themes, and three categories for thematic analysis. An inductive
approach was used to identify the emergent themes from the blog comments. The
results of the study suggest interactions are occurring primarily between the
blogger and their readers, with minimal reader-to-reader interaction taking
place.