AEO/GEO once again

AEO for Early-Stage Startups

* Early-stage companies should prioritize channels like paid media, viral marketing, and community engagement over SEO.

* As a startup progresses to Series A, gradually allocate more focus to SEO. By Series B, SEO should become a primary focus alongside AEO.

* While SEO takes longer to show results, AEO can yield faster outcomes due to the ability to win in the "long tail" of specific queries. Similarweb data shows the average prompt length is ~60 words, indicating highly specific, intent-rich questions.

Questions That Matter for AEO

* LLMs don’t share first-party prompt data, and most AEO tools rely on panel data that skews toward head prompts.

* Find long-tail AEO opportunities through Reddit, customer support, and sales conversations.

Citations in SEO vs. AEO

* SEO prioritizes high-authority links, AEO prioritizes contextual brand mentions on the exact URLs cited by LLMs.

* Citation placement matters more than overall domain authority in AEO.

Predictions for SEO and AEO

* Over the next 3-5 years, autonomous AI agents will emerge, performing tasks like planning vacations or managing finances without user intervention.

* AI-driven search engines and models will move towards hyperpersonalization, incorporating personal data to deliver more tailored and relevant results.

* In both SEO and AEO, unique content will be a critical currency as AI systems increasingly rely on high-quality input to generate optimal outputs. Video content, particularly from platforms like YouTube, will become a more important data source for AI models.

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