Маркетинг

Маркетинговое агентство Идея

13 фев в 22:53 13 фев

Управляй играя!!!

«Стратегия голубого океана», реализованная Nintendo с выпуском игровой консоли Wii в 2006 году.

Эта стратегия была ориентирована на новый сегмент рынка — казуальных геймеров, которых традиционно не привлекали видеоигры. Введя инновационные элементы управления с датчиком движения, игры для всей семьи и доступную цену, Nintendo фактически создала новое рыночное пространство, отличаясь от таких конкурентов, как Sony и Microsoft.

Эта стратегия позволила Nintendo превзойти своих конкурентов, продав более 100 миллионов единиц консоли Wii и заняв неиспользованный сегмент рынка.

#маркетинговое_агентство_идея #исследования #анализ_конкурентов

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