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Маркетинг

18 апр 2022 18.04.2022

Обзор маркетинга и масс-медиа в Китае 2022 Часть 1

Сегодня представляем вам перевод доклада «Обзор маркетинга и масс-медиа в Китае 2022» от Totem. Это первая часть, всего их будет 5, в соответствии с каждой из частей доклада.

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В докладе раскрывают следующие темы:

Маркетинговые бюджеты брендов и настроения на 2022 год
Планы маркетинговых инвестиций глобальных брендов в Китае
Как изменились цели, приоритеты
Цифровые тактики, обладающие наибольшим потенциалом
Новые способы маркетинга и рамки для роста
Как бренды используют видео Livestream
Изменения в инфлюенс-маркетинге
Новые каналы, которые рассматривают бренды
Влияние антимонопольной деятельности Китая

PDF, как всегда, можно скачать на нашем сайте.

Часть 2 в работе.

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