#Инфлюенс

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Маркетинг

НеМедиа I Роман D Tre

25 апр

Инфлюенс–маркетинг для B2B: влияние на всех этапах взаимодействия с клиентом

Привлечение лидеров мнений в сфере B2C больше не является чем-то необычным. Инфлюенсеры всё активнее продвигают бренды и продукты. Тенденция постепенно захватывает и В2В. Здесь также маркетологи всё чаще обращаются к влиятельным лицам. Разбираемся, в чём особенности и какое влияние оказывает инфлюенс-маркетинга в В2В.

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