#Инфоцыган

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Маркетинг

Иван Афанасьев

15 фев

Со щитом или на щите

«Тинькофф» обновил логотип. Весь мир коммуникаций гудит. Пользователи лютуют и предлагают свои варианты.

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Маркетинг

Иван Афанасьев

15 фев

Парадокс. Самые избитые темы и "воду" в тексте читают. Почему

Есть такой парадокс. Полезный контент часто проигрывает громким заголовкам, за которыми кроются лишь популярная тема и вода. Но если объединить громкий заголовок, популярную тему и полезный контент, то шансы на успех многократно вырастут. А если еще и с продвижением поработать, то можно замахнуться на хит. В этой короткой заметке приведу в пример…

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