#Маркетингпродукта

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Маркетинг

NORBIT

12.10.2021

Онбординг — знакомство пользователя с вашим продуктом

Онбординг (onboarding) — термин, который знаком нам из работы HR-специалистов. В управлении персоналом это создание условий, в которых новый сотрудник получает все необходимые знания и навыки для начала работы. Если новому сотруднику не покажут его рабочее место, не объяснят внутренний распорядок и не покажут столовую, то вряд ли он останется…

12 показов

79 открытий

Маркетинг

Майк Бутчер позвонит

12.05.2021

Зачем нужны продуктовые метрики и как определить свой набор

В чем измеряется успех? Каждая технологическая компания хочет его достичь, но как понять, куда в заданный момент времени движется бизнес: к успеху или неудаче? На эти вопросы отвечает Анна Маикова, руководитель продуктового маркетинга, PicsArt Россия.

1 показ

6K открытий

1 репост

Маркетинг

Константин Гаранин

22.07.2020

«Коммуникативный продукт» - товар, который сам себя продает

Я 27 лет занимаюсь маркетингом, помог разработать и запустить на рынок много разных товаров, услуг, бизнесов и все время меня занимал феномен продукта, который «сам себя продает».

Концепция силы слабых связей — это концепция американскогосоциолога Марка Грановеттера, согласно которой в межличностной коммуникации слабые связи имеют большее значение, чем сильные.

4 показа

2.9K открытий

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