#Cg

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5.07.2023

Кто такой CG-художник, за что ему готовы платить до 200 000 рублей, и можно ли получать столько же уже через полгода

Рассказываем про одну из самых многогранных и востребованных профессий на грани творчества и технологий. В конце статьи – мини-интервью с бывшим студентом о первых шагах в этой сфере.

1.6K показов

1.8K открытий

1 репост

17.01.2022

Роль CG в рекламе, объединяющей страны

CAF// Breakdown // 2021

65 показов

269 открытий

12.04.2021

Как захватить аудиторию сериалов и кино? Эффект прайминга в рекламе

Что может заставить зрителей не перематывать рекламу, вылезшую в середине фильма? Все просто — реклама должна совпадать с фильмом по жанру. Большинство зрителей позитивно отнесутся к такому ролику и лучше воспримут рекламный импульс. Так говорят ученые, называя это «эффектом прайминга». Мы подтверждаем, что эффект есть.

Пользователи Megogo.net Казахстан чаще досматривали до конца рекламу, соответствующую жанру выбранного фильма и лучше воспринимали ценностное предложение бренда.

14 показов

361 открытие

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