#Cookieless

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Маркетинг

Просто Я

28.12.2023

Понимание Fingerprinting: Балансирование между онлайн рекламой и конфиденциальностью пользователей

В мире онлайн-рекламы маркетологи ищут инновационные способы адаптации контента под каждого пользователя. Одним из таких методов, привлекающих внимание, является fingerprinting - техника отслеживания, выходящая за пределы традиционных файлов cookie для создания уникального цифрового отпечатка для каждого пользователя. Несмотря на преимущества…

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Маркетинг

CyberBrain

5.12.2022

Stable ID как перспективный ответ на вызов cookieless эпохи

Stable ID — это единый сквозной стабильный идентификатор абонента, который присваивается ему внутри одного оператора связи. Он позволяет клиенту взаимодействовать с пользователем омниканально и проводить сквозную аналитику продаж. Задача идентификатора состоит в объединении информации от оператора связи и партнеров с CRM-данными клиента.

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