#Dominos

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Михаил Кузьмин

18 янв

История Domino’s Pizza: революция в доставке пиццы, скандальный маркетинг и технологии будущего

В этой статье расскажу, как Domino’s изобрела картонную коробку для пиццы, первая в отрасли запустила систему онлайн-заказов, вляпалась в десятки конфликтов и потеряла репутацию. Узнаете, как компании удалось вернуть доверие клиентов и стать лидером в фастфуд-индустрии благодаря инновациям и технологическому подходу.

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