#Neurosale

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Маркетинг

Дмитрий Бомонин

29.07.2020

Нейропродажи. Потребность в причастности к сообществу – самый мощная из существующих возможностей

Люди – социальные существа, поэтому при принятии решений они всегда ориентируются на мнение окружающих. У людей есть глубокая и во многом неудовлетворенная нужда в причастности какому-то сообществу. И эта человеческая потребность представляет собой важнейшую из возможностей нашего времени. Природа данной потребности относится к основам нашей с…

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Маркетинг

Дмитрий Бомонин

21.07.2020

Нейропродажи. 4 эффективных приема практической «магии»

Безусловно слово «магия» не просто так вынесено в кавычки. Некоторые специалисты вообще утверждают, что все на самом деле обстоит с точностью до наоборот. Например, один из самых уважаемых гуру в сфере брендинга Мартин Линдстром, говорит: «Нейромаркетинг так же прост, как молоток». Так что, конечно же, никакой магии в данных приемах нет. Однако…

Постер к фильму "Ангелы и Демоны" (2009 г) Sony Pictures

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1.2K открытий

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