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Олег Толочко

5.07.2022

Что нужно поменять во внутренней рекламе OZON, чтобы было удобно ее настраивать

Недавно озон без согласования и предупреждения начал включать автоматические стратегии на рабочих кампаниях, что привело к росту ДРР в 2-3 раза. Я на них ругался и обещал составить список предложений и идей, которые, на мой взгляд, реально упростят взаимодействие рекламодателей с инструментами продвижения.

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