#Метаверс

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Маркетинг

OlgaKai

29.06.2022

Нужно ли ритейлу идти в метавселенные: исследование

Агентство Zipline опросило 600 человек и пришло к неоднозначным выводам. На первый взгляд, потребителям не очень важно присутствие бренда в метавселенных. Но одновременно - есть спрос на определенные форматы этого присутствия.

"Пятерочка" уже несколько лет присутствует в метавселенной. Хочется ей того или нет.

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