#Продажа_товаров

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Торговля

СеллерМАРКЕТ

23.12.2021

Стоит ли выходить на маркетплейсы сейчас? Успей запрыгнуть в последний вагон

Кажется, еще несколько лет назад покупатели дичились больших площадок-агрегаторов – а уже сегодня по данным АКИТ 9,6% всей розничной торговли приходится на электронную коммерцию, причем ведущую роль в обороте играют маркетплейсы. Все крупные бренды уже представлены на площадках, а некоторые даже отказались от собственных онлайн-магазинов в пользу…

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Торговля

СеллерМАРКЕТ

10.12.2021

Почему маркетплейсы убивают бизнес? Развеиваем мифы о работе с маркетплейсами

Если вести бизнес на маркетплейсах, в крупные игроки никогда не выйти: такое суждение можно услышать в наше время от молодого предпринимателя, но намного реже – от большого производителя. Хотим мы этого или нет, но эпоха маркетплейсов наступила, и считаться с ней нужно: в противном случае, останется только глотать пыль конкурентов, готовых играть…

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