OlgaKai — Блог на vc.ru

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Маркетинг

OlgaKai

29.06.2022

Нужно ли ритейлу идти в метавселенные: исследование

Агентство Zipline опросило 600 человек и пришло к неоднозначным выводам. На первый взгляд, потребителям не очень важно присутствие бренда в метавселенных. Но одновременно - есть спрос на определенные форматы этого присутствия.

"Пятерочка" уже несколько лет присутствует в метавселенной. Хочется ей того или нет.

5 показов

304 открытия

Метавселенные

OlgaKai

14.06.2022

Бренды в метавселенных. У кого получилось, а у кого - не очень

С тех пор как слово "метавселенная" прозвучало на широкую публику, мы регулярно видим заголовки типа "Бренд такой-то открыл представительство в метавселенной". Что ж, настало время разобрать кейсы!

13 показов

798 открытий

OlgaKai

10.06.2022

Виртуальные дети могут стать следующим горячим трендом метавселенных

Catriona Campbell, эксперт по искусственному интеллекту и автор книги AI by Design: A Plan For Living With Artificial Intelligence утверждает, что через 50 лет мы сможем рожать и воспитывать детей виртуально.

5 показов

336 открытий

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