Светлана Гусева

5 дек 2022 5.12.2022

Главное отличие бренд-медиа от блога

Недавно сделала табличку, в которой рассказала разницу между бренд-медиа и блогами. Однако главное отличие блога от бренд-медиа вот в чём:

Блог — ближе к бренду и продукту. На максималках. Блог — это про кейсы, обзоры продуктов бренда, новости компании (простихоспаде) и так далее.

В медиа ничего из этого нет и быть не может, потому что медиа — про читательские потребности, эмоции, вовлечение. А в блог идут, чтобы посмотреть «а как там дела у компании». И даже если в блоге есть медийный контент, он не станет медиа, потому что там больше про бренд и продукт.

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