Дмитрий Прозоров — Блог на vc.ru

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Дмитрий Прозоров сделал репост

Маркетинг

Pavel Aksenov

26.10.2021

Продуктовые метрики: какие они бывают и как ими пользоваться?

Я работаю CPO в компании с десятками тысяч заказов в день. Недавно стал плотно вовлекать коллег в продуктовые процессы. Оказалось, что не все знают, что такое GMV или конверсия, не говоря уже о более узких метриках, например, session duration или page depth. Расскажу поподробнее в этой статье про метрики и комплексы метрик.

Дмитрий Прозоров сделал репост

Кейсы роста

Артем Сайгин

30.06.2020

Рост продуктов через эксперименты — инструкция по Growth-процессу

Наблюдая за работой множества маркетинговых команд, заметил, что многие допускают одни и те же ошибки в процессе поиска, приоритизации и тестирование гипотез. В этой статье я расскажу о Growth-процессе, постараюсь дать сложный материал максимально просто.

Соцсети

Дмитрий Прозоров

30.01.2019

Как сделать свою маску для Instagram за 1 минуту

Вот что получилось:

Маркетинг

Дмитрий Прозоров

11.01.2019

Опыт работы по бартеру с Instagram-блогерами

Рассказываю от и до с цифрами как мы работаем по бартеру с Instagram-блогерами и делаем этим продажи.

Вопросы

Дмитрий Прозоров

9.09.2018

Как привлечь к ответственности мошенников из интернетов?

В августе в контекстной рекламе Яндекса наткнулся на интернет-магазин, продающий Айфоны со скидкой 40%.

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