Inbox Marketing

18 апр в 12:42 18 апр

Под каким KPI мы готовы подписаться

Маркетинг

Ольга Горячева

16 апр

KPI – зло: как оценивать эффективность работы подрядчика по CRM-маркетингу

Когда бизнес нанимает подрядчика, то хочет зафиксировать в договоре измеримый KPI. Желательно в деньгах. Или лидах. Или хотя бы в % роста метрики переходов на сайт. Бизнес можно понять. Но агентства CRM-маркетинга отказываются подписывать такой договор. И вот почему.

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