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Маркетинг

Григорий Черняев

4.05.2020

Пять грехов цифровизации

Какие заблуждения относительно цифровизации процессов вредят компании, клиентам и сотрудникам.

Подчиним людей машинам, посчитаем всё в цифрах, запустим ковровые бомбардировки, автоматизируем все процессы, поставим пиксели Ouch.pics

2 2 комментария

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Карьера

Григорий Черняев

4.05.2020

Пустите IT в бизнес: сделайте айтишников полноправными участниками преобразований

На недавней ecommerce-конференций директор по развитию одного из крупнейших онлайн-ритейлеров поделился опытом цифровой трансформации бизнеса.

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Маркетинг

Григорий Черняев

4.05.2020

Два пути диджитал-трансформации

Выработать стратегию – это прежде всего определиться с тем, что компания делать не будет. Существуют две базовые стратегии цифровой трансформации: клиентская и продуктовая. Как выбрать эффективную?

3 3 комментария

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Маркетинг

Григорий Черняев

4.05.2020

Стратегия подключенности: почему старые маркетинговые подходы не работают

Новые технологии, получившие широкое применение, используются не всегда разумно. Чтобы раскрыть их маркетинговый потенциал и начать правильно применять – нужны время и отраслевая практика. Вот четыре стратегии, которые позволяют это сделать

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