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Александр Старостин

30 авг 2022 30.08.2022

Маркетинг

First Data

30.08.2022

От любви до ненависти: сколько раз показывать рекламу, чтобы не надоесть покупателю?

Сколько раз показывать рекламное объявление одному пользователю? Большинство маркетологов определяют частоту показа эмпирически, полагая, что при малых значениях пользователь не запомнит сообщение, а при больших — есть риск добиться эффекта баннерной слепоты.

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