With neuro product marketing researchers, you may be sure that your respondents won’t provide answers that would be biased or skewed. Traditional focus groups or deep interviews are always influenced by tons of stereotypes, cognitive biases, emotions, or even social and moral norms. But these challenges may be overcome with neuromarketing tests now…
Cool! Could you expand on the concept of sharing research costs with external stakeholders and its potential benefits?
Sure! It depends on goal! Companies can sharing real search costs for personal results and economy. Just in case, It can be big neuro research for cosmetics video ads. 1 agency measures neuro metrics for each company in the one big research for cosmetics ads. As a result each company will receive results and competitors analyse