As every new research method that is only getting on its feet, neuromarketing is surrounded by many stereotypes. Prior to establishing neuromarketing at your organization, you need to learn about some challenges that this method has to know how to overcome them and achieve better results.
Cool! Could you expand on the concept of sharing research costs with external stakeholders and its potential benefits?
Sure! It depends on goal! Companies can sharing real search costs for personal results and economy. Just in case, It can be big neuro research for cosmetics video ads. 1 agency measures neuro metrics for each company in the one big research for cosmetics ads. As a result each company will receive results and competitors analyse
Great insights, thanks! Good luck with your further research!
Thank you!)I hope my students will make a great research😊