With neuro product marketing researchers, you may be sure that your respondents wonβt provide answers that would be biased or skewed. Traditional focus groups or deep interviews are always influenced by tons of stereotypes, cognitive biases, emotions, or even social and moral norms. But these challenges may be overcome with neuromarketing tests nowβ¦
Great insights, thanks! Good luck with your further research!
Thank you!)I hope my students will make a great researchπ