How a business can understand the emotional context of its customers by the example of Big Bang Theory characters?
There are several reasons to write this article. First of all, as a marketer with a scientific background in emotional and neurophysical research, I see an evident trend and rising popularity of a deeper understanding of consumer needs.
You can use different tools. Most of all you can use - neuromarketing (for ads production or UX) - expert opinions and analytical methods - special apps for emotional tracking
Does a strength of emotion count in ETBF? If yes, how it is measured?
You can use different tools. Most of all you can use
- neuromarketing (for ads production or UX)
- expert opinions and analytical methods
- special apps for emotional tracking