Причинно-следственная связь

7 фев 2022 7.02.2022

Таргет. Инст. Ожидание/реальность

Последний раз "трогал" таргет в инстаграме году в 2017-18. И "прогнозируемый охват" который выводится при запуске рекламы +- сходился с итоговым охватом. На выходных решил на аккаунте девушки рекламу в сторис запустить. "Прогнозируемый охват" (18$/6дней, мужская 18-45, интересы - онлайн покупки, аудитория широкая 1,3-1,5млн) = от 12к до 32к

Итого спустя 3 дня и 7,72$

Есть ощущение что маловато 1,5к охват на широкую аудиторию за 7,7$. Пару лет назад в разы больше были охваты. Знатоки, что скажете? Это сейчас реальность и я просто вспоминаю то, чего не было? Или я рукожоп?

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Причинно-следственная связь

7.02.2022

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@Студия Чижова Взываю к крайне короткой консультации)

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Денис Антонов

7.02.2022

Последний раз когда я трогал таргет, в комнату вошла мама...

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Sasha Step

8.02.2022

С 18 года алгоритм сильно изменился. Настройки нужно делать по другому.

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Причинно-следственная связь

8.02.2022 Автор

"Широкая аудитория" уже не самая дешевая?

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