Начнем с предыстории. Имеется клиент, у которого сайт сделан на тильде. Данный клиент использует crm систему от Битрикса, где фиксирует сделки. Реклама в Яндекс.Директ работает хорошо, но качество трафика можно было бы улучшить, и задавшись вопросом, как это реализовать пришла данная идея.
Задача:
Публикуем контейнер, переходим на сайт и оставляем заявку.Переходим в битриксе в сделку и видим дополнительное поле UF_CRM_YMUID (если его нет, нажмите на добавить поле, далее поставьте галочку напротив данного поля).
Для правильного проброса, нам необходимо переименовать данное поле на metrika_client_id.
Нажимаем на шестеренку и переименовываем.
Вот теперь все выглядит идеально:
"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"Идеально","image":{"type":"image","data":{"uuid":"f127a10c-3195-5a7f-9668-e63cb3f66e90","width":638,"height":665,"size":27469,"type":"png","color":"fbfbfb","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgMECf/EACIQAAECBAcBAAAAAAAAAAAAAAEAAhESMUEEBRMhJDJRkf/EABYBAQEBAAAAAAAAAAAAAAAAAAACAf/EABQRAQAAAAAAAAAAAAAAAAAAAAD/2gAMAwEAAhEDEQA/ANP8EeOydxBhQ2VIP29QR5cxmhGRvY2WgpnCjj9Qf//Z"}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"Акт третий: Яндекс.Метрика
"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"На данном этапе мы свяжем Битрикс и Метрику. Для этого заходим в Метрику > Интеграции > Вводим в поиск: Битрикс > Переходим в Сделки и клиенты из Битрикс 24
"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"1","image":{"type":"image","data":{"uuid":"4575f96e-33d0-5cfb-879d-0b7bcaca8a4b","width":1920,"height":919,"size":43816,"type":"png","color":"ecf0f0","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAwQJ/8QAIBAAAgICAAcAAAAAAAAAAAAAAQIABBEhAxMUUnGT4f/EABUBAQEAAAAAAAAAAAAAAAAAAAEA/8QAFxEBAQEBAAAAAAAAAAAAAAAAAAERMf/aAAwDAQACEQMRAD8A0/q1rzV+GyPUClRgconXnMNpyE6O73U/R9jtGRYmiFGgAdSF6SRf/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"Указываем все данные, которые просит метрика. Устанавливаем расширение метрики в битрикс и переходим на следующий этап.
"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"2","image":{"type":"image","data":{"uuid":"097201b0-8c33-5b70-ae87-2a2cd654b9d9","width":1920,"height":919,"size":26455,"type":"png","color":"edf2f2","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgMFCf/EAB0QAAICAgMBAAAAAAAAAAAAAAEDAAIRkgQTUzH/xAAXAQEBAQEAAAAAAAAAAAAAAAAAAQID/8QAFhEBAQEAAAAAAAAAAAAAAAAAAAER/9oADAMBAAIRAxEAPwDUjicIoqauYHfME0AxLtSQ/oR4r1EbVTaOcSctvsZ0yMj7m+t9jGQf/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"На слеудющем этапе указываем этапы наших воронок, ставим галочку загружать лиды и сохраняем.
"}},{"type":"media","cover":false,"hidden":false,"anchor":"","data":{"items":[{"title":"3","image":{"type":"image","data":{"uuid":"c074f133-c4e5-5551-93a4-f448029cbaff","width":1920,"height":919,"size":87379,"type":"png","color":"eaf1f1","hash":"","external_service":[],"base64preview":"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAAKAAoDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgQFCf/EAB4QAAIBBAMBAAAAAAAAAAAAAAEDAgAEEZITIlPB/8QAFwEBAQEBAAAAAAAAAAAAAAAAAAECA//EABYRAQEBAAAAAAAAAAAAAAAAAAABEf/aAAwDAQACEQMRAD8A1HsrRiUxXcxTIxGOsfpq7UyQxwI8V6im1U2DnEnLZ7GumRkfM31nsaZB/9k="}}}]}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"Готово, мы связали метрику с битриксом. Теперь в метрике у нас есть цели связанные с crm.
"}},{"type":"header","cover":false,"hidden":false,"anchor":"","data":{"style":"h2","text":"Заключение"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"После проделанных манипуляций мы можем видеть какие посетители оставили заявку на сайте и насколько данная заявка целевая.В свою очередь, данная опция позволяет нацеливать кампании уже не на Отправку формы, а непосредственно на целевую заявку.
"}},{"type":"text","cover":false,"hidden":false,"anchor":"","data":{"text":"Всем спасибо за внимание, надеюсь данная статья будет кому-то полезной, ну а если нет, ну и ладно.
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Афигенно.