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Маркетинг

13 авг 2021 13.08.2021

83 лида по 171 рублю для маникюрного салона

Заказчик: @granica.mira пришел с конкретным запросом: получать лиды в директ.

Креативы

Дизайнера не привлекали, креативы я подготовил самостоятельно.

A/B тестирование

Я протестировал более 40 креативов и 20 текстов. Всегда, когда запускаю рекламные кампании использую A/B тестирование.

Например, беру цель трафик, делаю для 1 объявления 10 картинок+5 текстов, запускаю, далее нейросеть ФБ в хаотичном порядке показывает разные связки картинка + текст, и далее выбирает 1 лучшую связку и останавливается на ней.

Цифры

Также отмечу, что рекламу запускали с 2х кабинетов, т.к. первый мне заблокировали по необъяснимым причинам (впрочем ничего не обычного). Результаты хорошие, работу продолжаем, кейс будет дополнятся.

Количество лидов (начатых переписок): 83

Ср. цена лида: 171 рубль

Показы: 81 740

Количество кликов: 1060

Потрачено: 14 216 рублей

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