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Софья Мещанинова

24.09.2021

«Ничего не делай две минуты»: как приложение для медитаций Calm стало популярным ещё до запуска Статьи редакции

Сооснователь приложения Алекс Тью решил проверить, действительно ли люди часто отвлекаются на ненужные вещи, и создал сайт, где нужно было ничего не делать. Проект быстро стал вирусным и помог раскрутить Calm. First1000 рассказывает, как Тью это удалось.

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