Маркетинг

6 июн 2018 6.06.2018

Видео: в рекламе Coca-Cola сотрудники компании тренируют бутылки с напитками перед Чемпионатом мира по футболу Статьи редакции

Кампанию запустят в 200 странах мира.

В рекламе “Ready for” от Coca-Cola сотрудники заводов компании по всему миру стали тренерами, которые готовят бутылки с напитками к испытаниям во время Чемпионата мира по футболу 2018: их будут разбивать, проливать напиток, нервно сжимать в руках, а ещё именно они «проживут» моменты радости с футбольными болельщиками.

«Вас специально отобрали для важного периода в жизни людей — для чемпионата. Вы не увидите счастливые лица влюблённых, но вы увидите людей, влюблённых в свои команды. Покажите миру, что у вас внутри», — сообщает закадровый голос бутылкам Coca-Cola.

“Ready for” запустят в 200 странах мира. Кампания создана в сотрудничестве с агентством Mercado McCann.

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Даян Гаитбаев

6.06.2018

Да вроде как уже месяц крутят эту рекламу на нашем ТВ.

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Некто Андрей

6.06.2018

Боюсь представить, что именно они там бодяжат... Ибо не спроста, когда манагер (или кто он там) начинает балакать с бутылками.

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