Маркетинг

Bezhan Nazaralizoda

22 мая 2019 22.05.2019

Реклама банка «Точка» в Pornhub

Банковский сервис «Точка» разместил на сайте для взрослых Pornhub свою рекламу.

В «Точке» сообщили vc.ru, что постоянно ищут новые площадки, где могут быть потенциальные клиенты. «Мы давно хотели проверить адалт-трафик, так как аудитория нам релевантна, стоимость относительно небольшая, а на площадке высокая вовлеченность. Хорошо знаем площадку и контент, такая история могла случиться только с ними» — рассказали маркетологи компании.

Кампания запущена 18 мая, с тех пор «Точка» зафиксировала около 19,7 млн показов и 14,7 тысяч кликов, а также среднее время визита в одну минуту — в основном, с мобильных устройств. В компании добавили, что уже видят конверсию в клиентов.

#точка #pornhub

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Μихаил Αвдеев

22.05.2019

Я правильно понимаю что CTR 0,0075%? Это же очень хреновый показатель! Прям дичь какая то же. Близко к погрешности просто. Хотя медийный эффект, но 19кк показов стоить должно прилично.

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Сергей Кубанов

6.06.2019

0,7%

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