How to pay back advertising 10-18x for real estate agencies in Dubai?

Hi, my name is Kirill Anisimov, I am the founder of traffic agency for real estate in Dubai - Ultimate Realty.

First let me tell you about our agency so that you can understand our expertise and realize that we know what we are talking about:

We have been working in real estate traffic in Dubai for 3 years.In 2022-2023, our advertising campaigns have attracted over 10,000 quality leads from all corners of the world with a 5-18x return on marketing investment.

We've already found what works in advertising and don't waste our clients' budgets on ads that don't work. We have tested more than 2000 different advertising creatives on more than 10 platforms: from Instagram, Google, Yandex or Tik-Tok, YouTube, VK, Twitter, LinkedIn and other platforms.

At the moment we work only with real estate in Dubai. Among our clients there are both agencies from the top 5 and agencies that entered the market 1-2 years ago.We don't spread out into other niches other than real estate to do the deepest marketing for our clients.

Our main priority is the transactions that our clients make when selling real estate.

We were approached by a real estate agency that had already been burned many times by unscrupulous contractors. Therefore, we offered the safest option - qualified leads. Qualified leads are the hottest leads who want to buy real estate within 1-6 months with a budget of 400k$ or more.

What we do: 100 qualified leads for $2.000

Client make 12 deals for $6.360.000

Average commission: 4% – $254.400

In 2 months we brought 100 potential clients from which in 4 months they made 12 deals worth $6,360,000 and even with a minimum commission of 4% received $254,400. Payback 12 times!

We have been working with a top-5 company for 7 months now, we can't reveal the name but we will share the numbers from one of our offices.

Spent 125,000 AED or $34,000.Received over 2.600 leadsOf these, over 20% of leads = 520 who are actually interested in buying real estate with budgets between $150,000 and $1 million. At a conservative estimate, if only 10% of those interested bought, that's 52 transactions.

And if we sum up the money it is $350,000 average sales price, 4% average commission, 52 deals = $350000*52*0.04= $728,000. And invested $34,000 in advertising.But we all realize that the top agency is definitely not selling with a 10% conversion rate.How many recommendations will be received and how many times clients will buy/sell their real estate with them?

Here we worked on the CPL direction, where the client pays a fixed rate for unqualified leads. Unqualified leads are people who have seen an advertisement for real estate in Dubai, left an application on the website/quiz or other landing pages.

What we do: 5.000 leads for $100.000 ($20/lead)

Client make 112 deals during 6 month

Average commission: 4% – $1.850.240

Payback: x18

We have been working with the agency for 6 months and are still going strong!In the first month we customized advertising for CIS, Europe and UAE with different offers from investments and capital preservation to obtaining a residence permit in the UAE.

The results were, to put it mildly, not as great as on the screenshot, many leads did not respond and/or brokers did not process them correctly.

What we did:

- Analyzed all applications and identified the segments that are contactable and really interested in buying properties from $350k over the next 1-6 months.

- Removed all advertising for non-targeted locations and offerers.Exactly which offfers worked we don't disclose, but you can find out on our marketing breakdown, but more about that below.

- We went into the client's CPM system and saw growth points in processing.For example, people were flooded with tons of information, after which they just didn't answer or called people 1-2 times and stopped interacting.

There are actually a huge number of pitfalls in each of these steps, we've only gone over the top and if you've already seen that this article has been useful to you - we can definitely be useful for your real estate agency. And if you've made it to this point - you now have a choice:

Provided you are selling real estate in Dubai, we are ready to look at your funnel from display advertising and positioning to bringing clients to transactions and make recommendations that you can do either on your own or working in partnership with us.

Frankly speaking, we already know in detail where $1-2 million of lost revenue is stored in your funnel. We have been working with the Dubai market for a very long time and understand which methods are categorically inapplicable, and which methods bring a return on investment 18 times, but you want to know about these places and how to get this $1-2 million:).

What happens to real estate agencies that implement all my recommendations on their own, or do it with us:

+There's less and less talk about insolvent clients coming in and not buying anything. They stop hearing from leads "I will think about it", "thank you, we will contact you" and more often - "yes, I am interested in this object, let's discuss it".

+Begin to pump up the brand of their agency, thus creating a powerful name in the market.

+Successfully sell more premium properties, for which there were no calls before.

+Forget the scenario in which they did not manage the sales funnel, because marketers and agents do what they want.

+Turnaround their revenue by attracting new audiences and scaling sales.

+Totally turn around their perception that it's off season so there are no sales. And make record sales in the "off season".

Who will definitely benefit from working with us:

+You clearly understand that when it comes to real estate – the quality of applications is much more important than their quantity.

+You have the whole funnel built: packaging, positioning, advertising from several channels, well-established CPM system with regulations for agents and quality control department. You understand the mechanics of selling real estate in Dubai.

+You are ready to implement new mechanics and approaches, you understand that this is the most profitable of all investments.

+You and your team are ready for turnover growth.

If you have read all the information above and realize that you are interested in working with us, then write to us in WhatsApp, we will be happy to cooperate with you.