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Алексей Березовой

15 дек 2022 15.12.2022

Как устроен журнал «Сноб»

Подкаст «Как устроены медиа» приглашает топовых медиаменеджеров и расспрашивает про их издания.

В гостях подкаста — Марина Геворкян, выкупившая журнал в 2018 году и сделавшая его прибыльным в 2020-м. Но «Сноб» это не только журнал. Это и одноимённый клуб, и премия «Сделано в России», и Ноев ковчег журналистики, и четыре кандидата в президенты России (што? да!)

Кратко о «Снобе»

13 млн уников MAU

30 единиц контента в день (150 в неделю)

20 человек работает в редакции

Обзор выпуска

— краткая история журнала

— как устроено медийное пространство «Сноб»

— насколько прибылен «Сноб», как бизнес

— чем продвижение типа «бранч» отличается от продвижения типа «a la Carte»

— сколько стоит нативная реклама и зачем на самом деле рекламодатели приходят в «Сноб»

— как устроен и для чего делать годовой нативный рекламный проект

— почему премия «Сделано в России» это система жизнеобеспечения «Сноб»

— почему клуб стал держателем ядерной аудитории платформы

— как устроена система символического обмена между «Снобом» и членами клуба

— как заставить звёзд сотрудничать

— как выпускать бумажную версию журнала, когда принт умирает

— о личном

Ведущие подкаста

Алексей Березовой, главред Делобанка, автор канала «Как устроены медиа»

Тимур Тукаев, редактор SkillBox Media, ProductSense, медиаэксперт

Телеграм проекта → https://t.me/glavred_izdatel

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