#Траут

Все

Даниил Фролов

8.06.2020

Честер Барнард "Функции руководителя" — как учебник по физике, только про менеджмент

Надоело читать книжки для детей в стиле "От хорошего к великому"? Хотите изучить книги для профи в области управления людьми? Попробуйте Честера Бернарда.

Функции Руководителя Честер Бернард

Даниил Фролов

11.04.2020

Россер Ривз «Реальность в рекламе». Ваш маркетолог сливает бюджет, если не читал эту книгу

Россер Ривз — создатель термина «уникальное торговое предложение». Траут и Райс использовали идеи «Реальности в рекламе» и создали концепцию позиционирования.

Маркетинг

Александра Селезнева

13.06.2017

«Не надо восхищаться сложностью. Её надо избегать»

Американский маркетолог Джек Траут о конкуренции, фестивалях, рекламе и стратегии.

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